About Julie Yenichek
Founder & CEO, Ripple Effects Strategies
Purpose-Driven Communications & CSR Strategist | Experiential Architect | Fortune 100 Leader | Entrepreneur
Julie Yenichek’s superpower is turning purpose into performance to create ripple effects of powerful, positive change.
She designs bold ideas, experiential programs, and community-impact strategies that guide companies and nonprofits in their effort to leave an indelible mark on the communities they serve.
A purpose-driven communications and corporate social responsibility (CSR) strategist, entrepreneur, and consultant, Julie is known for creating big-idea programs that move people – and organizations – into action. She builds brands and mobilizes communities at the intersection of business and purpose, translating mission into measurable, meaningful impact.
With more than 25 years of experience leading public relations, corporate communications, marketing, and community impact for Fortune 100 companies, agencies and nonprofits, Julie helps organizations show up when it matters most. Her work spans national campaigns, large-scale experiential activations, transformational community investment strategies, and creative story-driven initiatives that generate visibility, engagement, and sustained impact.
She brings a rare blend of storytelling, strategy, and operational excellence – turning ambitious ideas into unforgettable brand experiences that create ripple effects far beyond the moment.
Today, Julie advises corporations, nonprofits, and small businesses on how to build programs that create momentum: From big-idea campaigns and experiential activations to foundation strategy, communications architecture, and community investment frameworks. She brings equal parts heart and discipline: A storyteller’s creativity, an operator’s precision, and a strategist’s ability to align purpose with performance.
And she believes passionately in one simple truth: When purpose is activated with strategy and heart, it creates ripple effects that last.
Impact Highlights from Leading Community Relations & Foundation Work at Lowe’s:
Built a community investment strategy aligned with business priorities and focused on safe, affordable housing; skilled trades workforce development; community improvement projects; and disaster recovery.
Repositioned the Lowe’s Foundation with a transformational $50 million commitment to create 50,000 skilled trades career pathways and support the next generation of Pros.
Launched Lowe’s Hometowns, which evolved into a five-year, $100 million commitment creating lasting impact in hundreds of communities nationwide.
Led Lowe’s largest-ever disaster response following Hurricane Helene—delivering $12 million in aid and supporting first responders, small businesses, and nonprofits, including building 130 tiny homes so families could remain on their land as they rebuild.
Directed Lowe’s $150 million COVID-19 community response, including PPE donations for first responders and a $55 million small-business grant program.